Marketing and Public Relations

Program Overview

Marketing and Public Relations at University of Technology and Arts in Applied Sciences in Warsaw (UTA) in Warsaw, Poland, is a 120 ECTS Master’s degree taught in English and Polish. It runs for two years and four semesters through full-time weekday or part-time weekend study. The program sits within media, communication and management and gives international students a defined structure for considering this field without assuming a particular admission or career result.

UTA presents this offer as a specialisation within Management, so students should compare its communication focus with the parent Management route before choosing. Published study content includes neuromarketing, analysis in marketing decisions, marketing and social communication, public relations strategy and campaigns, e-marketing tools, corporate social responsibility. Students should use this overview as a starting point and review the official program information for the latest curriculum, delivery details and intake status before making a final comparison.

What You Will Study

In Marketing and Public Relations at UTA, students may study neuromarketing, analysis in marketing decisions, marketing and social communication, public relations strategy and campaigns, e-marketing tools, corporate social responsibility, corporate image creation, image crisis management, an internship, Master’s thesis seminars and diploma work. These areas connect the program’s media, communication and management profile with the independent work expected at master’s level. The published structure totals 120 ECTS over two years and four semesters.

UTA presents this offer as a specialisation within Management, so students should compare its communication focus with the parent Management route before choosing. The curriculum should be read as a connected study plan rather than a promise that every topic has equal weight in every term. Students interested in studying marketing and public relations in Poland should review the latest official curriculum and compare its emphasis with similar programs before deciding which route fits their goals.

Who This Program May Suit

Marketing and Public Relations at UTA may suit students who want to build knowledge in media, communication and management through full-time weekday or part-time weekend study. It may appeal to learners who can manage regular coursework, applied assignments and independent preparation across two years and four semesters. Interest in neuromarketing, analysis in marketing decisions, marketing and social communication, public relations strategy and campaigns would be relevant to this study direction.

UTA presents this offer as a specialisation within Management, so students should compare its communication focus with the parent Management route before choosing. A realistic fit also depends on previous education, B2 English readiness, preferred study schedule and willingness to complete 120 ECTS of work. Students should compare those factors with their learning style, budget and future plans, using the StudyFits AI Advisor when a profile-based comparison would be useful.

Admission Fit & Requirements

For Marketing and Public Relations at UTA, applicants should review whether they can provide a higher-education diploma and supplement granting access to second-cycle study, B2 English proof and any recognition, translation, apostille or legalisation required for the credential. Academic eligibility depends on the previous qualification and its right to access this study cycle. Foreign documents may need formal recognition steps, and applicants should prepare identity and education records in the form requested by the university.

UTA does not state an extra subject entrance examination for this field, although applicants should confirm the current program-specific process and submit complete academic and language evidence. The published information requires B2 language ability through an accepted certificate, qualifying prior education or another accepted assessment route, while a conflicting B1 reference means the exact proof method should be confirmed. The StudyFits AI Advisor can help identify profile questions, but the university’s current rules remain decisive.

Tuition Fees & Cost Signal

For Marketing and Public Relations at UTA, tuition is €2,900 per year or €1,550 per semester for the eu, cis and ukraine group, and €3,500 per year or €1,850 per semester for applicants from other countries. These published figures provide a cost signal for comparing the master’s route, but they do not replace a binding invoice or payment schedule. International applicants should confirm which country group applies to them and whether the first EUR invoice must cover at least two semesters.

UTA also publishes a one-time €200 recruitment fee and a zero euro enrolment fee. A fee promotion and general scholarship routes are mentioned, but neither should be treated as guaranteed funding. Compare the full cost with similar programs and use the StudyFits AI Advisor for a profile-based budget check, then verify current amounts and payment terms with official university information.

Career Paths & Future Options

Students considering Marketing and Public Relations at UTA may use the program to develop knowledge related to media, communication and management. Possible directions can include audience research, campaign planning, corporate communication, reputation support and digital marketing, depending on later experience and the responsibilities of a specific role. The published study areas, including neuromarketing, analysis in marketing decisions, marketing and social communication, public relations strategy and campaigns, e-marketing tools, can support exploration of different functions without guaranteeing a particular job, employer or salary.

Future options depend on the student’s chosen subjects, practical experience, language skills and later decisions. This makes careful role comparison useful. Graduates may also compare further study where relevant. The StudyFits AI Advisor can help relate the curriculum to personal goals, but professional permissions, recruitment outcomes and employment conditions must be checked separately.

Study Location Advantage

Studying Marketing and Public Relations at UTA in Warsaw, Poland, places the program in an urban higher-education setting. For an international student, location matters alongside curriculum because it shapes daily routines, travel planning, language exposure and the practical experience of studying abroad. The course is taught in English and Polish, so students should consider how that environment matches their communication plans.

Warsaw should be compared carefully with other Polish study destinations using personal priorities rather than unsupported claims about cost, safety or employment. The program’s full-time weekday or part-time weekend study may also affect commuting and weekly scheduling. Students can use the StudyFits AI Advisor to weigh location, study format, budget and academic fit, while checking accommodation and local arrangements through current official sources.

Compare This Program With AI Advisor

Before choosing Marketing and Public Relations at UTA, students can use the StudyFits AI Advisor to compare this master’s option with related programs in Poland. A useful comparison can consider previous education, B2 English readiness, Warsaw as a destination, full-time weekday or part-time weekend study, 120 ECTS, tuition group and the curriculum’s emphasis on neuromarketing, analysis in marketing decisions, marketing and social communication.

The comparison should also test whether the timetable, academic depth and available focus areas match the student’s budget and future goals. The AI Advisor can organise these questions and highlight points to verify, while the enquiry form offers a route for personal support. Official university information remains the source for current requirements, fees and timelines.

FAQ

Q: What does Marketing and Public Relations at UTA cover?
A: The Master’s degree covers media, communication and management, with published study areas including neuromarketing, analysis in marketing decisions, marketing and social communication, public relations strategy and campaigns. It totals 120 ECTS over two years and four semesters, and students should review the latest official curriculum for the full sequence.

Q: Who may suit this Master’s degree in Warsaw?
A: It may suit students interested in media, communication and management who are comfortable with full-time weekday or part-time weekend study. Fit also depends on previous education, B2 English readiness, preferred learning style, budget and willingness to complete the published academic workload.

Q: What are UTA admission requirements for Marketing and Public Relations?
A: Applicants should be ready to provide a qualifying higher-education diploma, B2 English evidence and required foreign-document formalities. No extra subject exam is stated for this field, although applicants should confirm the current process. Current details should be confirmed against the official program and international admission instructions.

Q: How much is Marketing and Public Relations tuition at UTA?
A: Tuition is €2,900 per year or €1,550 per semester for the EU, CIS and Ukraine group, and €3,500 per year or €1,850 per semester for applicants from other countries. A one-time €200 recruitment fee is also published. Students should confirm their country group and binding first-payment schedule on the official university information before budgeting.

Q: How can I compare Marketing and Public Relations with other programs?
A: Use the StudyFits AI Advisor to compare academic focus, degree level, language readiness, study format, Warsaw location and tuition with similar choices. It can help organise profile questions, while current admissions and fee facts should still be checked with the university.