Media and Communication in Business

Program Overview

Media and Communication in Business is an English-taught Bachelor’s degree offered by WSB Merito Universities in Wrocław, Poland, designed for students who want practical skills in business communication and digital media. Running over six semesters in part-time and hybrid formats, the degree combines classroom learning with extended internships, making it one of the more practice-driven communication studies options in Wrocław.

International students often consider this media communication degree in Poland for its focus on employable skills: brand and corporate image management, content creation for social media and websites, media events, and media relations. A single English-taught specialization, Marketing Communication Mix, shapes the later part of the studies. Full and current details are available on the official program page, and the sections below summarize what applicants should know.

What You Will Study

In Media and Communication in Business at WSB Merito Universities, students work on effective verbal and non-verbal business communication, traditional and digital media, and personal and brand image management. Hands-on classes cover social media management, SEO and SEM website positioning, and creating video, audio, text, and multimedia messages, alongside courses in media law, social psychology, new media and e-PR, and crisis communication.

The English-taught Marketing Communication Mix specialization adds brand strategy, social media marketing communication, big data in marketing, and visual communication, together with copywriting and advertising and PR instruments. Studies include 960 hours (24 weeks) of internships and finish with a degree project defended before a committee. The official program page carries the full and latest curriculum, which is worth reviewing before applying.

Who This Program May Suit

Media and Communication in Business at WSB Merito Universities may suit students who enjoy media, marketing, and communication and prefer learning by doing. Applicants interested in running social media channels, shaping brand image, writing for websites and business blogs, or organizing conferences and promotional events may find the study focus close to their goals, and the marketing communication mix track may appeal to those leaning toward brand strategy and data-driven marketing.

The part-time, hybrid format can be suitable for students who want flexibility, though non-EU applicants should note that a Polish type-D student visa is issued for full-time studies only, so study mode matters when planning a move. Language-wise, the studies fit applicants with upper-intermediate English (B2). Comparing the program with your own background, budget, and long-term plans, for example with the StudyFits AI Advisor, is a sensible early step.

Admission Fit & Requirements

For Media and Communication in Business at WSB Merito Universities, applicants should review three areas: previous education, document recognition, and language proof. A secondary-school certificate with passing grades is expected, and no specific grade thresholds are published. Certificates from EU, EFTA, and OECD countries, IB and EB diplomas, and certificates covered by bilateral agreements are recognized automatically, while other applicants need a NAWA eligibility statement obtained through the SYRENA system, and documents must be legalized and translated into Polish by a sworn translator.

Language readiness means upper-intermediate English (B2), normally proven with an accepted certificate such as IELTS 5.5 or TOEFL iBT 72, though previous education completed in English may be accepted instead. Candidates whose certificates require recognition may also sit a remote written entrance exam with a pass mark of 11 out of 20. Requirements depend on each applicant’s background, so checking your profile against the official rules, or asking the StudyFits AI Advisor for a quick fit check, is recommended.

Tuition Fees & Cost Signal

For Media and Communication in Business at WSB Merito Universities, tuition is approximately 2,500 EUR (10,400 PLN) per year, published as one annual installment for both the main program and the Marketing Communication Mix specialization. The figure applies to the English-taught studies in Wrocław and gives a clear cost signal for students comparing communication degrees in Poland.

On top of tuition, applicants pay a one-off application fee of 85 PLN (about 20 EUR) at registration and a separate enrolment fee, listed as 500 PLN in the current payment regulations, which should be confirmed with the university. A Rector’s scholarship is available after the first year for students averaging above 4.75, and NAWA runs scholarship schemes for foreign students. For a budget check against similar programs, the StudyFits AI Advisor can help.

Career Paths & Future Options

Students considering Media and Communication in Business at WSB Merito Universities may use this degree to move toward communication and marketing roles. Based on the program’s own career information, possible paths include media communication specialist, social media specialist, event coordinator, PR manager, and business communication consultant, and some graduates may explore setting up their own PR agency. The 960 hours of internships built into the studies can help students test these directions in practice.

The skills covered, content creation, SEO and SEM, brand strategy, and crisis communication, may also support further study, such as a Master’s degree in communication, marketing, or management. Career outcomes depend on each graduate’s experience and market conditions, so it is worth discussing how this public relations bachelor fits your goals with the StudyFits AI Advisor.

Study Location Advantage

Studying Media and Communication in Business at WSB Merito Universities in Wrocław, Poland gives students a base in one of the country’s larger academic cities, at a private university that builds its teaching around practical business skills. For a media communication degree, studying in Wrocław in English while living in an EU country can add useful international exposure to everyday student life.

Poland is a common choice for English-taught study, and the October intake aligns with the standard European academic calendar. The part-time, hybrid format also means students should think about how often they need to be on site when planning accommodation and budget. Comparing Wrocław with other study destinations, for example through the StudyFits AI Advisor, can help clarify whether the location fits your plans.

Compare This Program With AI Advisor

Before choosing Media and Communication in Business at WSB Merito Universities, students can use the StudyFits AI Advisor to compare the program with similar English-taught communication and marketing options in Poland and beyond. The Advisor reviews your academic background, language level, budget, preferred study format, and future goals against the program’s requirements.

This makes it easier to judge whether the three-year hybrid format, the B2 English requirement, and tuition of about 2,500 EUR per year match your situation before you contact the university. For personal support, you can also send your questions through the enquiry form on this page and get guidance tailored to your profile.

FAQ

Q: What is the Media and Communication in Business program at WSB Merito?
A: It is a three-year, English-taught Bachelor’s degree in Wrocław, Poland, covering business communication, digital media, brand image management, and content creation. The program runs in part-time and hybrid formats and includes 960 hours of internships plus a Marketing Communication Mix specialization.

Q: Who may this business communication degree in Poland suit?
A: It may suit students who enjoy media, marketing, and hands-on communication work, such as managing social media, shaping brand image, or organizing events. The flexible hybrid format can be relevant for those balancing study with other commitments, though visa rules for non-EU students depend on study mode.

Q: What are the admission requirements at WSB Merito Universities?
A: Applicants need a recognized secondary-school certificate with passing grades and upper-intermediate English (B2), proven by an accepted certificate or possibly previous education in English. Some candidates may need NAWA recognition and a remote entrance exam, so requirements should be confirmed against your background.

Q: How much does Media and Communication in Business cost per year?
A: Tuition is approximately 2,500 EUR (10,400 PLN) per year, paid in one annual installment, plus a one-off application fee of 85 PLN and a separate enrolment fee. Scholarship options include a Rector’s scholarship after the first year; current fees should be checked on the official program page.

Q: How can I compare this program with similar study options?
A: The StudyFits AI Advisor can review your academic background, language level, budget, and goals against this program and similar English-taught options in Poland. You can also use the enquiry form on the program page to get personal guidance before making a decision.