Marketing and Sales

Program Overview

Marketing and Sales at WSB Merito University in Warsaw is a six-semester bachelor’s degree taught entirely in English at a private university in Poland’s capital. The program suits students who want to study marketing in Poland with a practical focus: customer acquisition, market-data analysis, and online and offline advertising tools anchor the curriculum, and full-time and hybrid modes are available for the October intake.

Two specializations, Customer Care and E-marketing, let students steer toward customer-relationship work or digital campaigns. With 120 hours of foreign language study, 960 hours of internships, and a diploma project defended before a committee, the course keeps a strongly applied character; full and current details are available on the official program page.

What You Will Study

In Marketing and Sales at WSB Merito University, students study how brands attract and keep customers: courses include management of the organization, product management, integrated marketing communication, psychology in marketing, microeconomics, commercial law, business negotiations, market and competition analysis, sales promotion, online advertising, marketing research with descriptive statistics, and B2B marketing. Every student also completes 120 hours of foreign language study in English, German, or Spanish.

The specializations then set the direction. Customer Care covers CRM, multichannel service, loyalty strategies, customer and user experience, event marketing, and e-commerce service, while E-marketing includes Google Ads, email and social media marketing, SEO, web analytics, marketing automation, content marketing and storytelling, and internet PR. The full curriculum, including the 960-hour internship block, can be reviewed on the official program page.

Who This Program May Suit

Marketing and Sales at WSB Merito may suit students who like both the creative and analytical sides of marketing: content creation, storytelling, and communication strategy on one hand, marketing research and competition analysis on the other. School leavers who want a business degree with a clear commercial focus, rather than general management, may find this direction a natural fit.

The program is taught fully in English, so it can be a good option for internationally minded applicants with an upper-intermediate (B2) level looking for an English-taught marketing bachelor in Poland. Those drawn to CRM and customer experience can pick Customer Care, while fans of Google Ads, SEO, and web analytics may prefer E-marketing. Comparing the course against your own interests, for example with the StudyFits AI Advisor, helps confirm the fit.

Admission Fit & Requirements

For Marketing and Sales at WSB Merito University, applicants should review their previous education, documents, and English level. A recognized secondary-school diploma with passing grades is the core requirement, with no published grade thresholds. Diplomas from EU/EFTA/OECD countries, IB and EB diplomas, and certificates from bilateral-agreement countries are recognized automatically, while other applicants need a NAWA eligibility confirmation through the SYRENA system, with documents apostilled or legalized and carrying a sworn translation.

Language readiness means at least upper-intermediate English (B2), shown through certificates such as IELTS 5.5, TOEFL iBT 72, Cambridge B2 First, or PTE Academic 59, or through previous education completed in English. A remote entrance exam applies only to candidates whose diploma needs NAWA confirmation, with a 55% pass mark. Applications run online through the university’s Applicant’s Account; the StudyFits AI Advisor can help check whether your profile may fit before you prepare documents.

Tuition Fees & Cost Signal

For Marketing and Sales at WSB Merito University, the exact tuition fee is not published online, so students should check the official program page or ask the admissions office for the current figure before planning a budget. Treat any figure seen on third-party sites with caution and rely on official confirmation.

Two initial fees are published: a one-off application fee of 85 PLN (about 20 EUR) and an adaptation or enrolment fee of 450 PLN (about 100 EUR), both separate from tuition. No program-specific scholarship is listed, though external options such as NAWA scholarships may be available. To put the overall cost in context, students can ask the StudyFits AI Advisor for a profile-based comparison with similar marketing programs.

Career Paths & Future Options

Students considering Marketing and Sales at WSB Merito University may use the degree to move toward commercial and communication roles. Based on the program’s focus, graduates may explore work as digital-marketing specialists, SEO/SEM specialists, web analysts, product managers, copywriters, or PR specialists, with the Customer Care track pointing toward CRM and customer-experience roles and E-marketing toward campaign and analytics work.

A completed bachelor’s also opens second-cycle options, so graduates may consider a master’s in marketing, management, or a related field in Poland or elsewhere. The 960 hours of internships can help build early professional experience before graduation. Outcomes are never guaranteed, so comparing these directions with your own goals, for example through the StudyFits AI Advisor, is a sensible step.

Study Location Advantage

Studying Marketing and Sales at WSB Merito University in Warsaw, Poland places students in the country’s capital and its largest commercial market, a fitting backdrop for a marketing degree. Warsaw’s concentration of agencies, e-commerce businesses, and international companies makes classroom themes such as online advertising and customer care tangible, and can help when arranging the internships built into the program.

Poland is an EU study destination where English-taught degrees remain comparatively accessible, and Warsaw adds big-city student life, an international community, and good transport links. As a private university, WSB Merito runs a practice-oriented study environment in this setting. Students weighing Warsaw against other cities can ask the StudyFits AI Advisor for location-based guidance.

Compare This Program With AI Advisor

Before choosing Marketing and Sales at WSB Merito University, students can use the StudyFits AI Advisor to compare the program with similar English-taught marketing degrees in Poland and beyond. The Advisor reviews your academic background, English level, budget, preferred city, and goals, then indicates how well this three-year Warsaw program may match your profile.

A comparison is particularly useful here because tuition is not published online and the two specializations lead in different directions, so the right choice depends on your priorities. Share your situation with the AI Advisor, or use the enquiry form on this page, for personal, low-effort guidance before you commit.

FAQ

Q: What is the Marketing and Sales program at WSB Merito University?
A: It is a six-semester (three-year) bachelor’s degree taught fully in English at a private university in Warsaw, Poland, offered full-time or hybrid with an October intake and two specializations, Customer Care and E-marketing.

Q: Who may the Marketing and Sales bachelor in Warsaw suit?
A: The program may suit students who enjoy creative work such as content and storytelling but can also analyse market data. Those interested in CRM may prefer Customer Care, while fans of SEO, Google Ads, and web analytics may choose E-marketing.

Q: What are the admission requirements for Marketing and Sales at WSB Merito?
A: Applicants need a recognized secondary-school diploma with passing grades and upper-intermediate English (B2), shown by an accepted certificate such as IELTS 5.5 or previous English-medium education. A remote entrance exam applies only when a diploma needs NAWA confirmation.

Q: How much does the Marketing and Sales program in Warsaw cost?
A: Tuition is not published online, so students should check the official program page or confirm the current figure with the university. Published start-up fees are an 85 PLN application fee and a 450 PLN enrolment fee, both separate from tuition.

Q: How can I compare this marketing degree with other study options?
A: The StudyFits AI Advisor can review your background, budget, and English level and compare the program with similar marketing degrees in Poland. You can also send an enquiry through the form on the program page for personal guidance.