Marketing and Sales

Program Overview

The Marketing and Sales master’s degree at WSB Merito Universities in Poznań, Poland is a two-year, four-semester program taught in English, offered in full-time and hybrid modes with an October intake at this private university. It pairs a broad business core, from international marketing to finance for managers, with a practical structure that includes 480 hours of internships and a final master’s thesis and defense.

Two English-taught tracks give the degree its direction: Marketing in Digital Transformation, focused on the digital economy, personal branding, and AI for Business, and Sales in Innovative Enterprise, focused on customer experience design, sales team management, and retail strategies. Students searching for an English-taught marketing and sales master’s in Poland can check the official program page for the full and latest details.

What You Will Study

In this master’s program in Poznań, students study international marketing, social marketing, strategic management, sustainable development, research workshops, finance for managers, services marketing, marketing strategies, philosophy, cultural circles and multiculturalism, managerial skills training, and the psychology of persuasion. English-taught core subjects such as Ecology and Leadership sit alongside the major courses.

The chosen track then shapes the focus: Marketing in Digital Transformation covers management in the digital economy, personal branding, digital innovations, AI for Business, legal aspects of digital transformation, and automation with AI, while Sales in Innovative Enterprise covers personal brand creation, customer experience design, sales team management, product design, retail network strategies, and integrated advertising and communication campaigns. Students at WSB Merito Universities complete 480 hours of internships; the full curriculum is on the official program page.

Who This Program May Suit

Marketing and Sales at WSB Merito Universities may suit graduates with a background in business, management, marketing, or a related field who want practical, career-oriented study, as well as professionals aiming to move up in commercial roles. Students drawn to digital innovation, branding, and AI in business may lean toward the digital transformation track, while those focused on sales leadership and customer experience may prefer the sales track.

The program rewards applied, project-based learners, with 480 hours of internships built in. Applicants should be comfortable studying in English at B2 level, ready for two years of full-time or hybrid study in Poznań, and clear about their study goals; the StudyFits AI Advisor can help check how well the program matches a personal profile.

Admission Fit & Requirements

For the Marketing and Sales master’s at WSB Merito Universities, applicants should review a flexible, document-based admission route: a recognised bachelor’s degree with passing grades is the core requirement, and there is no entrance exam for this second-cycle program. Diplomas from EU, EFTA, and OECD countries, IB and EB qualifications, and documents covered by bilateral agreements are recognised automatically, while others require recognition through NAWA via the SYRENA system, with legalisation or apostille and sworn translation.

Language readiness means upper-intermediate English (B2), documented with accepted certificates such as IELTS 5.5, TOEFL iBT 72, Cambridge, PTE, or LanguageCert, though English-medium prior education may substitute. Applications run through the Applicant’s Account, with seven days to complete and sign documents online. Since requirements depend on the diploma country, applicants should review eligibility against official university rules, and the StudyFits AI Advisor can help check whether a profile may fit.

Tuition Fees & Cost Signal

For the Marketing and Sales master’s at WSB Merito Universities, students should review tuition of approximately 2,750 EUR per year, paid as a single annual installment and uniform across both tracks, Marketing in Digital Transformation and Sales in Innovative Enterprise. The figure is published on the specialization sub-pages, so the official pages are the right place to confirm the current amount.

Application costs are separate: an entry fee of 85 PLN, around 20 EUR, and an adaptation fee of 450 PLN, around 100 EUR, payable through the Applicant’s Account or by bank transfer. No program-specific scholarship is published, though NAWA and Polish government scholarships for foreign students may be explored. The StudyFits AI Advisor can help compare overall costs with similar marketing master’s options.

Career Paths & Future Options

Students considering the Marketing and Sales master’s at WSB Merito Universities may use it to build toward commercial directions reflected in the curriculum, such as marketing management, brand and personal branding work, digital marketing shaped by AI for Business and automation, or sales leadership drawing on sales team management and retail network strategies. Coursework in customer experience design and integrated advertising campaigns points to further possible paths in communication and customer-focused roles.

The 480 hours of internships may support practical experience during study, and the concluding thesis prepares graduates for further academic progression as well. Since outcomes depend on individual background and goals, students may want to weigh the two tracks against their career plans or ask the StudyFits AI Advisor for profile-based guidance.

Study Location Advantage

Studying Marketing and Sales at WSB Merito Universities in Poznań, Poland gives students an English-taught master’s option at a private university in an EU country. The October intake, the full-time and hybrid modes, and Poland’s clearly defined rules on diploma recognition and language requirements keep the practical planning side relatively transparent for international applicants.

The hybrid option can suit students who want flexibility while living in Poznań during their two years of study, and internships connect coursework with practical business settings. Students comparing destinations may want to weigh language, budget, and study format across cities and countries; the StudyFits AI Advisor can help with that comparison, and the enquiry form on this page is there for personal questions.

Compare This Program With AI Advisor

Before choosing the Marketing and Sales master’s at WSB Merito Universities, students can use the StudyFits AI Advisor to compare it with similar English-taught business and marketing programs in Poland and beyond. The Advisor reviews academic background, language level, budget, preferred destination, and future goals, and shows how this two-year Poznań program lines up.

Concrete factors make the comparison easier: tuition of about 2,750 EUR per year, an October intake, full-time and hybrid modes, and a choice between digital marketing and innovative sales tracks. Students who want personal support with their shortlist can also use the enquiry form on this page.

FAQ

Q: What is the Marketing and Sales master’s at WSB Merito Poznań?
A: It is a two-year, four-semester program taught in English at WSB Merito Universities in Poznań, Poland, offered in full-time and hybrid modes with an October intake. Students choose between Marketing in Digital Transformation and Sales in Innovative Enterprise; details are on the official program page.

Q: Which tracks does this marketing and sales master’s offer?
A: Two English-taught tracks are available: Marketing in Digital Transformation, with personal branding, digital innovations, and AI for Business, and Sales in Innovative Enterprise, with customer experience design, sales team management, and retail network strategies. Tuition is uniform across both tracks.

Q: What are the admission requirements for this master’s in Poland?
A: Admission is document-based with no entrance exam: applicants need a recognised bachelor’s degree and B2 English proof, such as IELTS 5.5 or TOEFL iBT 72, or English-medium prior education. Recognition depends on the diploma country, so requirements should be confirmed with the university.

Q: How much does the Marketing and Sales master’s in Poznań cost?
A: Tuition is approximately 2,750 EUR per year, paid as a single annual installment and the same for both tracks, plus an 85 PLN entry fee and a 450 PLN adaptation fee. Students should check the official program page for current figures.

Q: How can I compare this program with other marketing master’s options?
A: The StudyFits AI Advisor can compare this master’s at WSB Merito Universities with similar English-taught programs based on your background, language level, budget, and goals, and the enquiry form on the program page offers personal guidance.