Marketing and Sales

Program Overview

The Marketing and Sales MA at WSB Merito Universities is a two-year, full-time master’s degree taught in English in Bydgoszcz, Poland, with an October intake. The program runs through one English-taught major, Marketing in the Digital Economy, and combines strategic marketing training, sales-team management, and consumer analysis with a strong practical layer, including 480 hours of internships.

Students looking for a masters in marketing with a digital focus will find the emphasis on content marketing, social media, and campaign work built into the major rather than added as an option. Admission is rolling and first-come, first-served, and the program closes with a master’s thesis and defense. Full details are available on the official program page.

What You Will Study

Core coursework covers marketing management and strategy, sales-team management, market and consumer analysis, and the psychology of persuasion, alongside subjects such as business plan, business ethics, managerial skills workshops, sustainable development, strategic management, finance for managers, international marketing, marketing strategies, non-profit organisation marketing, services marketing, consumer behaviour, and integrated marketing communication.

The Marketing in the Digital Economy major then adds content marketing, complex advertising and communication campaigns, social media marketing, digital trends in marketing strategies, online security, and management in the digital economy. Language training continues with a fourth-semester English subject and two optional English courses, students complete 480 hours of internships at master’s level, and the full course list can be reviewed on the official program page.

Who This Program May Suit

Bachelor’s graduates planning a digital-first marketing career may find this master’s a natural fit, whether the goal is content marketing, social media strategy, or running integrated advertising campaigns. It can also suit people drawn to the strategic side, from finance for managers to international marketing, and to the behavioural side, such as consumer behaviour and persuasion psychology.

Because admission is flexible and document-based, graduates from varied academic backgrounds may qualify, subject to diploma recognition. Applicants should be ready for practice-oriented study, including 480 hours of internships and a thesis with defense, comfortable studying fully in English at B2 level, and open to a smaller, quieter study base than Poland’s biggest cities. Comparing the program against personal goals before applying is worthwhile.

Admission Fit & Requirements

For the Marketing and Sales MA at WSB Merito Universities, applicants should start with diploma recognition: bachelor’s diplomas from EU, EFTA, and OECD countries, IB and EB diplomas, and diplomas under bilateral agreements with Ukraine and China are recognised automatically, while others need a NAWA Director’s statement obtained through the SYRENA system. Legalisation or an Apostille plus a sworn translation into Polish or English may also apply, and there is no entrance exam for this second-cycle program.

English at B2 level must be documented with a certificate from the accepted list, which includes IELTS at 5.5 or higher, TOEFL iBT 72, Cambridge English, TOEIC, PTE Academic, LanguageCert, Trinity, telc, and LCCI, with prior education in English possibly substituting. Documents are handled in the online Applicant’s Account, decisions typically arrive within a few working days, and the StudyFits AI Advisor can help check how a profile fits before paperwork begins.

Tuition Fees & Cost Signal

Tuition for this program is not published on the university’s official English pages, so the current annual amount should be confirmed directly with the admission office or through the study and payment regulations. This is worth doing early, since budgeting for a two-year, full-time master’s depends on it, and figures can differ between programs and intakes.

Application costs are published: an entry fee of 85 PLN, roughly 20 EUR, and an adaptation fee of 450 PLN, roughly 100 EUR, both separate from tuition. No program-specific scholarship is listed, though international students may explore NAWA and Polish government scholarships, and the university’s financial-services office handles aid enquiries. The StudyFits AI Advisor can also compare marketing master’s options on overall cost.

Career Paths & Future Options

Graduates of this marketing master’s may head toward roles built around the digital economy, since the major concentrates on content marketing, social media marketing, and complex advertising and communication campaigns. The strategic coursework, from marketing strategies and international marketing to sales-team management and consumer analysis, may also support broader marketing and sales positions across sectors, including the services and non-profit marketing covered in the core courses.

The 480 hours of internships give practical exposure that can help when entering the job market, and the completed master’s degree can support further study, including doctoral options. These are possible directions rather than guaranteed outcomes, so students may want to match the curriculum against their intended path, or ask the StudyFits AI Advisor for profile-based guidance.

Study Location Advantage

Studying the Marketing and Sales MA at WSB Merito Universities in Bydgoszcz, Poland means choosing a mid-sized Polish city over the capital. For many international students that is part of the appeal: a calmer study base while still getting a full-time, English-taught master’s, with the internship hours built into the program connecting study to real workplaces, and rolling admission keeping the timing flexible.

Bydgoszcz belongs to the WSB Merito group’s network of campuses, and English-taught study follows the same national framework as elsewhere in Poland, including B2 language rules and diploma recognition. Students unsure between a smaller city and a larger hub can compare destinations with the StudyFits AI Advisor for location-based guidance before settling on where to study marketing in Poland.

Compare This Program With AI Advisor

Before choosing the Marketing and Sales MA at WSB Merito Universities, students can use the StudyFits AI Advisor to compare it with other English-taught marketing master’s programs in Poland and across Europe. The Advisor reviews academic background, language level, budget, preferred city size, and career goals, and shows how this Bydgoszcz program compares.

Since tuition here must be confirmed with the admission office, a side-by-side look at costs and content across programs is especially useful before committing. The check takes minutes, and for personal support the enquiry form on this page reaches the StudyFits team directly.

FAQ

Q: What is the Marketing and Sales MA at WSB Merito Universities?
A: It is a two-year, full-time master’s taught in English in Bydgoszcz, Poland, starting in October. The program runs through the Marketing in the Digital Economy major and includes 480 hours of internships plus a master’s thesis with defense.

Q: Who may this English-taught marketing master’s in Poland suit?
A: It may suit bachelor’s graduates aiming at digital marketing, social media, or campaign work, and those interested in marketing strategy and sales management. Applicants should be comfortable with practice-heavy study and full English-taught coursework at B2 level.

Q: What are the admission requirements for this program in Bydgoszcz?
A: Applicants need a recognised bachelor’s diploma, with a NAWA recognition statement for some countries, plus a B2 English certificate such as IELTS 5.5 or TOEFL iBT 72. There is no entrance exam, and admission is rolling and first-come.

Q: How much does the Marketing and Sales MA cost?
A: Annual tuition is not published on the official English pages and should be confirmed with the admission office. Published application costs are an 85 PLN entry fee and a 450 PLN adaptation fee, both separate from tuition.

Q: How can I compare this program with other marketing degrees?
A: The StudyFits AI Advisor can review your background, English level, budget, and goals and compare this Bydgoszcz program with similar marketing master’s options. The enquiry form on this page is another simple way to get personal guidance.