Marketing and Sales

Program Overview

Marketing and Sales is a two-year master’s program taught in English at WSB Merito Universities, a private university in Warsaw, Poland. The second-cycle degree runs in full-time and hybrid modes with an October intake and takes a deliberately practice-driven approach to modern business education.

International graduates weighing a masters in marketing or sales in Poland choose their direction early: Marketing in Digital Transformation leans into digital innovation and marketing automation, while Sales in an Innovative Enterprise concentrates on CRM, e-commerce and commercial management. Both tracks include 480 hours of internships, and full details can be checked on the official program page.

What You Will Study

In the Marketing in Digital Transformation track, students work on design thinking and product design, team management in remote and hybrid models, digital transformation, neuromarketing, advanced marketing automation and ethics in customer and competitor relations, with courses such as exploration of business data and digital innovations.

Sales in an Innovative Enterprise focuses on value management of commercial ventures, psychology in customer relations, CRM systems and logistics customer service, customer buying behaviour, advanced e-commerce and sales-team management. Both tracks add 60 hours of foreign-language study over two semesters, in English, German or Spanish, plus 480 hours of internships, and finish with a master’s thesis and defense; the full curriculum is on the official program page.

Who This Program May Suit

Marketing and Sales at WSB Merito Universities may suit graduates who want an applied, career-focused continuation of their business studies rather than a theory-heavy master’s. Applicants drawn to digital topics, from marketing automation to neuromarketing, may lean toward the marketing track, while those motivated by commercial performance, customer relationships and e-commerce may prefer the sales specialization.

The format can appeal to students who like project-based learning with real practical exposure, since internships make up 480 hours of the plan. Candidates need a bachelor’s diploma and English at B2 level, and comparing both specializations against personal interests and long-term goals is worth doing before applying, as the choice defines much of the coursework.

Admission Fit & Requirements

For Marketing and Sales at WSB Merito Universities, applicants should review a flexible, document-based admission process with no entrance exam, interview or portfolio. The core requirement is a recognised bachelor’s diploma with transcript, legalised or carrying an apostille and accompanied by a sworn Polish or English translation. Diplomas from EU, EFTA and OECD countries and several other categories are recognised automatically, while others go through the national NAWA procedure, which may run alongside admission.

English readiness at B2 is documented with an accepted certificate such as IELTS 5.5, TOEFL iBT 72, Cambridge English or PTE Academic 59, and eligible prior education in English may substitute. Applications run through the online Applicant’s Account, with several documents generated and signed there. Applicants can ask the StudyFits AI Advisor whether their diploma and language proof may fit this program.

Tuition Fees & Cost Signal

For Marketing and Sales at WSB Merito Universities, students should review tuition of approximately 2,950 EUR (12,419 PLN) per year, paid as one annual installment and the same for both specializations. With a fixed yearly rate over the two years, the total cost of this English-taught master’s is straightforward to estimate and compare.

Application costs are separate: an 85 PLN entry fee (about 20 EUR) and a 450 PLN adaptation fee (about 100 EUR). No program-specific scholarship is currently published, though NAWA and Polish government programmes may support foreign students, so students should check current fee details on the official page or ask the StudyFits AI Advisor for a profile-based cost comparison.

Career Paths & Future Options

Students considering Marketing and Sales at WSB Merito Universities may use this program to work toward marketing management, digital transformation roles or sales leadership, directions reflected in the two specialization tracks. Skills in marketing automation, business-data exploration, CRM and e-commerce map onto the areas the coursework itself emphasizes.

The 480 hours of internships give graduates practical exposure before finishing, and the master’s thesis closes the degree with a substantial project. Further academic study in business is another possible route, and students can ask the StudyFits AI Advisor how this program aligns with their career goals compared with similar options.

Study Location Advantage

Studying this marketing and sales master at WSB Merito Universities in Warsaw, Poland gives students a base in the country’s commercial capital, where much of Poland’s marketing, e-commerce and corporate activity is concentrated. That environment offers everyday context for a degree built around digital business and customer relationships.

Warsaw is also Poland’s largest academic center with a wide international community, so English-speaking students can settle in comfortably while studying full-time or in hybrid mode. Graduates comparing destinations can ask the StudyFits AI Advisor to weigh Warsaw against other European study cities on budget, language and lifestyle.

Compare This Program With AI Advisor

Before choosing Marketing and Sales at WSB Merito Universities, students can use the StudyFits AI Advisor to compare it with similar English-taught marketing, sales and business master’s programs in Poland and beyond. The Advisor reviews academic background, language level, budget, preferred city and career direction, turning research into a personal shortlist.

That helps here because the choice between two distinct specializations, the roughly 2,950 EUR yearly tuition and the hybrid option are real decisions to weigh. The enquiry form on this page is another low-effort way to get personal support before contacting the university.

FAQ

Q: What is the Marketing and Sales master’s at WSB Merito Universities?
A: It is a two-year, English-taught second-cycle program in Warsaw, Poland, with two specializations, Marketing in Digital Transformation and Sales in an Innovative Enterprise, combining applied coursework with 480 hours of internships and a final thesis and defense.

Q: Who may this marketing and sales master in Poland suit?
A: It may suit bachelor’s graduates who want applied, project-based training in digital marketing or sales management. Interest in marketing automation and neuromarketing points to the marketing track, while CRM, e-commerce and sales-team management fit the sales specialization.

Q: What are the admission requirements for this master’s program?
A: Applicants need a recognised bachelor’s diploma with transcript, legalised or apostilled with a sworn translation, plus English at B2 level shown by an accepted certificate or eligible English-medium education. There is no entrance exam, and some diplomas need NAWA recognition, so requirements should be confirmed officially.

Q: How much does Marketing and Sales at WSB Merito cost?
A: Tuition is approximately 2,950 EUR (12,419 PLN) per year, paid as one annual installment and identical for both specializations. Application costs add an 85 PLN entry fee and a 450 PLN adaptation fee, and current figures should be checked on the official program page.

Q: How can I compare this program with other business master’s degrees?
A: The StudyFits AI Advisor can review your academic background, budget and language level against this program and similar English-taught business master’s degrees in Poland. The enquiry form on this page also offers personal guidance before you make a decision.