Marketing and Sales

Program Overview

The Marketing and Sales MA at WSB Merito Universities in Łódź is a two-year, full-time master’s degree taught in English, with an October intake and rolling, first-come admission. Delivered through the single English-taught specialization, Marketing in the Digital Economy, the program joins marketing strategy design and sales-process management with digital marketing and the psychology of persuasion.

The practical layer is substantial: 480 hours of internships connect coursework to real business settings, and managerial subjects such as strategic management and finance for managers round out the profile. With annual tuition of 2,750 EUR in one installment, the program offers a clearly budgeted route to a marketing master in Poland, and full details, including the specialization’s course list, are on the official program page.

What You Will Study

Major coursework includes business plan, business ethics, managerial-skills workshops, sustainable development, strategic management, finance for managers, international marketing, marketing strategies, services and non-profit marketing, consumer behaviour, integrated marketing communication, and psychology in marketing. Together these build the strategic and behavioural sides of marketing, from designing strategies to understanding what moves buyers.

The Marketing in the Digital Economy specialization then turns toward the sales engine: sales-team management, persuasion and influence, marketplaces as a sales channel, virtual enterprises, online security, and integrated advertising and communication campaigns. Language training follows a specialist-language focus at second-cycle level, 480 hours of internships anchor the practice, and the full and latest curriculum can be reviewed on the official program page.

Who This Program May Suit

Graduates who see marketing and selling as one connected craft may find this master’s a good match, since the specialization covers both campaign thinking and the mechanics of sales, from team management to marketplaces as a channel. It can be relevant for those interested in persuasion and influence, consumer behaviour, and the managerial side, including strategic management and finance.

Because admission is rolling, flexible, and document-based, the program may suit graduates from varied academic backgrounds, subject to diploma recognition. Applicants should be prepared for practice-heavy study with 480 hours of internships, be comfortable working fully in English at B2 level, and have a budget plan around the 2,750 EUR annual tuition before weighing this option against their goals.

Admission Fit & Requirements

For the Marketing and Sales MA at WSB Merito Universities in Łódź, the first checkpoint is diploma recognition: bachelor’s diplomas from EU, EFTA, and OECD countries, IB and EB diplomas, and diplomas under bilateral agreements with Ukraine and China are recognised automatically, while others require a NAWA recognition statement via the SYRENA system. An apostille or consular legalisation and a sworn translation into Polish or English may also be needed, and there is no entrance exam.

B2 English must be documented with an accepted certificate, including Cambridge English, IELTS at 5.5 or higher, TOEFL iBT 72, TOEIC, PTE Academic, LanguageCert, Trinity, telc, or LCCI, though prior education completed in English may waive the requirement. Documents are uploaded and signed in the online Applicant’s Account within seven days of the recruitment form, and the StudyFits AI Advisor can help check profile fit before the paperwork starts.

Tuition Fees & Cost Signal

Tuition is 2,750 EUR per year, paid in a single installment, a figure published on the specialization’s own sub-page rather than the parent program page. That flat annual fee makes the two-year budget straightforward to plan, and foreign students pay tuition by bank transfer to an individual account confirmed at enrollment.

On top of tuition come an entry fee of 85 PLN, roughly 20 EUR, and an adaptation fee of 450 PLN, roughly 100 EUR, both separate from the study fee. No program-specific scholarship is published, though NAWA funding may be available and Rector’s or financial support can be confirmed with the Łódź admissions office. The StudyFits AI Advisor can compare this cost level with similar marketing master’s programs.

Career Paths & Future Options

Graduates of this marketing and sales master’s may move toward roles where strategy meets revenue: sales-team leadership, digital campaign management, marketplace-based selling, or broader marketing management. These directions follow from the specialization’s course mix, from persuasion and influence to integrated advertising and communication campaigns, and from managerial subjects like strategic management and finance for managers, rather than from guaranteed placement.

The 480 hours of internships build workplace experience that can support the first step after graduation, and the completed second-cycle degree can open the way to doctoral or postgraduate study. Since actual outcomes depend on each student’s path, comparing the curriculum with concrete career plans, or asking the StudyFits AI Advisor for profile-based guidance, is a sensible move.

Study Location Advantage

Studying the Marketing and Sales MA at WSB Merito Universities in Łódź, Poland places students in one of the country’s major cities while keeping the program’s practical focus close: 480 hours of internships tie the degree to real workplaces, and the English-taught format makes it accessible to international students from many backgrounds. The October intake gives a single clear start point for planning arrival and visas.

Łódź sits within the WSB Merito group’s multi-campus network, and admission follows Poland’s national framework for international students, including B2 language rules, diploma recognition, and, for non-EU students, the type-D visa route. Students choosing between Polish cities, or between Poland and other destinations, can ask the StudyFits AI Advisor for location-based guidance.

Compare This Program With AI Advisor

Before choosing the Marketing and Sales MA at WSB Merito Universities in Łódź, students can use the StudyFits AI Advisor to line it up against other English-taught marketing master’s programs in Poland and beyond. The Advisor weighs academic background, language level, budget, preferred city, and career direction, then shows how this option compares.

With tuition published at 2,750 EUR per year, cost comparison is straightforward, and a quick profile check clarifies whether the digital-economy focus and the internship-heavy format match your plans. For personal support, the enquiry form on this page goes straight to the StudyFits team.

FAQ

Q: What is the Marketing and Sales MA at WSB Merito Łódź?
A: It is a two-year, full-time master’s taught in English in Łódź, Poland, starting in October. The program runs through the Marketing in the Digital Economy specialization and includes 480 hours of internships alongside strategy and sales coursework.

Q: How much does this marketing master’s in Łódź cost?
A: Annual tuition is 2,750 EUR, paid in a single installment. Application costs add an 85 PLN entry fee and a 450 PLN adaptation fee, both separate from tuition, and current figures should be checked on the official program page.

Q: What are the admission requirements for the Marketing and Sales MA?
A: Applicants need a bachelor’s diploma recognised for master’s study in Poland, with a NAWA statement for some countries, plus B2 English proof such as IELTS 5.5 or TOEFL iBT 72 unless prior education was in English. There is no entrance exam.

Q: Who may the Marketing in the Digital Economy specialization suit?
A: It may suit graduates who want marketing strategy together with practical sales skills, covering sales-team management, marketplaces, persuasion, and integrated campaigns. Comfort with practice-oriented, internship-heavy study in English is important.

Q: How can I compare this program with similar study options?
A: The StudyFits AI Advisor can review your background, English level, budget, and goals and set this Łódź program against similar marketing master’s degrees. The enquiry form on this page is another easy way to get personal guidance.